Why Does Sunstone Do What It Does? 

Welcome back to The Sunstone Way. 

In this increasingly busy world, it’s a good idea to occasionally take the time to think about why we are doing what we do. It’s a chance to refocus, and to make sure our actions are in line with our purpose. 

I call it The Sunstone Why. It seems to me that The Sunstone Way is a good place to share that with you. 

We’ve distilled our thinking about Sunstone’s purpose down to two words – Enriching Lives. For a more complete phrase, we say we are Enriching Lives Through Investment.  

Our definition of investment is broad and depends on which lives we are enriching. For example, when we are addressing our founders (the entrepreneurs creating startup companies), we’re talking about investing time, expertise, and connections as well as access to capital. When we talk about enriching the lives of our communities, that means helping with job creation, new businesses, real estate development and more. For our funders, we participate financially in businesses that could possibly impact our communities. 

Improving The Economy 

This week, I’d like to focus on a basic “why” for us at Sunstone. We’re here to grow the American economy, thereby improving our own community and the world around us. 

We help small business owners – when they start their business, and when they grow their business –and here’s why. According to the federal Small Business Administration, small businesses have accounted for 2 out of every 3 jobs added in the past 25 years.  These are jobs that put food on tables, pay for education and medical expenses, and power the local economies of our cities and towns.  

Job creation sustains, improves, and grows our economy. Moreover, the entrepreneurs starting these small companies (with our help) are the source of most of the innovations that solve problems and drive our economy forward. We value the high-tech approach many of our founders take because it offers new solutions to old problems.  

Offering Opportunity 

America has always been considered a destination for diverse entrepreneurs from around the world. That’s why we emphasize support for ethnic minorities, women, and others who might not otherwise have the resources to become startup entrepreneurs. One of our primary goals is to create the environment where everyone has the chance to pursue the American Dream. 

That’s one of the Sunstone Why’s. And it is The Sunstone Way. 

John Keisler 

CEO & Managing Partner 

Sunstone Management Inc. 

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More About Sunstone Management 

Sunstone Management is a diversified private capital sponsor firm located in Southern California that invests in diverse early-stage technology entrepreneurs who seek to build great companies. We believe in the aspirational power of the American economy to attract and inspire investors and entrepreneurs from throughout the world. We deliver new and exciting opportunities for economic growth through the creation of innovative public-private partnerships, and our unique experience across government, education, and private sectors. Identified by Financial Times as one of America’s Fastest Growing Companies three years in a row.

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Startup Resources

We are passionate about supporting tech entrepreneurs like you by presenting an array of resources. Each resource is capable of assisting with the various stages of you venture, please review and explore the relevant programs that best suits your situation.

Sunstone Community Fund

The Sunstone Community Fund is committed to catalyzing partnerships that create economic opportunities for startup founders and communities throughout the United States. That’s just one of the reasons why we choose to give back to the community.